Business Ideas For Smes And Start Ups

If you think you don't have enough acronyms in your life then this podcast is for you. Thinking acronyms in sales - BANT, ANUM, FAINT...so many that are centred on the N word...NEED. I share a story about working in a start up and building a pipeline of sales to almost £2m...based on what the customer needed...Except it turns out that they didn't need it...