Content Strategy Interviews

Meghan Casey Meghan Casey literally wrote the book on content strategy practice. Her book, "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right," has helped innumerable content strategists do better content work. Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in the field since the book was first published. We talked about: her work as the principal consultant at Do Better Content Consulting the upcoming revised edition of her book, "The Content Strategy Toolkit," including: new coverage of cross-discipline collaboration expansion of the coverage of content design new coverage of change management a new section on building your content playbook new coverage of process optimization the hazards of using research to validate our own thinking how lessons from failed experiments are not "lost work" her task-based approach to content testing how to structure and model content for mul