Creative Warriors

In today’s business world, it’s not enough to tell people what you good at, why they should hire you, or that they should trust you. In fact, if you do tell them to trust you, they will probably doubt you. What you need to do today is prove it to your customers. That’s why, in today’s episode, I am speaking with Melanie Deziel, co-author of the new marketing book Prove It. In this conversation, Melanie and I discuss the growing sophistication and skepticism of consumers and our mutual belief that the onus is absolutely on the business – not the consumer – to build trust in a business/consumer relationship. We also touch on the importance of being truly committed to the claims you make about your business and how this is especially important to today’s consumer, as well as how to use Melanie’s process for performing a “claim audit” on the claims you’re making to your customers.   Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and