Fashion Rewired Podcast With Brian Hill

Having an extensive background in the fashion industry, former Zappos buyer and F.I.T. graduate, Alison Callaway came up with a unique idea that would align her with Phoenix Fashion Week. Find out how rewiring her perspective turned Alison from an employee to becoming an entrepreneur within a corporation. Action steps to REWIRE: See if there is a void in your marketplace or industry. Develop a concept, it can be an idea, inspiration or something you’re passionate about. Identify what about your idea makes it uniquely different? Plan, research, and pay attention to the details of your idea. Objectively look at the steps you need to execute. Take each individual concept and break it down to what it would ideally look like. Figure out timelines, costs involved, and look at what the competition is doing. How will your attention to detail make your brand different? Execute! Take the initial framework that you’ve developed and break it down into smaller action steps. Map out the project for the individual parts