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SHOW NOTES This week we are sitting down with Allan Dib, serial entrepreneur, rebellious marketer and technology expert. We’re talking all things marketing strategy…how can an efficient strategy in one page or less that encapsulates every necessity for our businesses? Allan speaks on his book, The One-Page Marketing Plan, which of course is the book he wishes he had at the time he was building his business. He walks us through all the stages of his marketing process, from effectively selecting your target market to crafting the most authentic message possible. Allan clearly outlines how to create the best experience possible for our clients, using the “human-to-human” principle, no matter what your strategy is. Further, we are going beyond what many marketing strategists look past, the idea of finding the optimal customer. It can be easy, especially when our businesses are just starting off, to take any client we can get. However, if it is not a fitting relationship for our business