Creative Warriors

799: Eleanor Beaton – The Case for Non-Revenue-Centered Business

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Sinopse

What do we tend to center our business goals around? Revenue, right? In this episode, find out why that might not be the best idea…and what to do differently. As my guest, Eleanor Beaton, says, “the hunt for immediate revenue can hold us back from making long-term decisions that actually create sustainable, long-term wealth.” In this fascinating conversation, Eleanor and I talk about the need for long-term thinking, the downsides of constant urgency, and the power of building a business ecosystem. Through building an ecosystem of scalable processes, revenue-generation can simply become a natural by-product of the ecosystem you’ve built. Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. Eleanor hosts the Power + Presence + Posi