Knowledge@wharton

With its acquisition of Macromedia on December 3 2005 Adobe Systems has become the fifth largest software company in the world. It currently controls two of the dominant formats for electronic content -- the Adobe Acrobat PDF format for electronic documents and the Flash SWF format for interactive web content. Looking ahead CEO Bruce Chizen’s goal is to have Adobe provide the interface for any device with a screen -- ”from a refrigerator to an automobile to a video game to a computer to a mobile phone.” Such ambitions put Adobe squarely in the sites of Microsoft which currently dominates desktop software development. In a recent interview with Knowledge at Wharton Chizen spoke about the Macromedia acquisition his plans for developing the next-generation application platform and his views on the challenges presented by Microsoft. See acast.com/privacy for privacy and opt-out information.