Knowledge@wharton

Online communities have become not just a major social force but a significant driver of business activity both online and offline. Facilitating nurturing and benefiting from those communities however is not a simple task. To explore what makes these communities tick Kevin Werbach a professor of legal studies and business ethics at Wharton spoke with Craig Newmark founder of Craigslist.com Julie Herendeen vice president of Network Products at Yahoo and William Flitter CMO of Pheedo. See acast.com/privacy for privacy and opt-out information.