Knowledge@wharton

Although Microsoft recently unveiled an ’ultra-mobile personal computer ’ or UMPC in a move to fill a market niche between laptops and handheld computers it remains to be seen whether this latest innovation from the software giant will be a hit or flop. While Microsoft is following a ”build-it-and-it-will-sell” strategy with the UMPC technology history is littered with innovative products that never found a market say experts at Wharton. As Wharton professor of operations and information management Eric K. Clemons puts it: ”Build-it-and-it-will-sell strategies are a mixed bag.” See acast.com/privacy for privacy and opt-out information.