Knowledge@wharton

It’s open season on the television industry’s business model. In recent years the three pillars of the industry’s profits -- advertising regional programming and syndication deals -- have come under fire from a band of technology companies including Sling Media TiVo Orb Networks and Apple Computer that are rewriting the content distribution rules. As one Wharton professor notes TV won’t necessarily be viewed via TV anymore. What are the dangers and opportunities of digital distribution? How easily can the big media companies adapt to new technologies and can they continue to attract viewers who spend more time these days on the web than with their remote controls? See acast.com/privacy for privacy and opt-out information.