Knowledge@wharton

Kevin Werbach a professor of legal studies and business ethics at Wharton spoke recently with David Yaun an IBM executive about the company’s Global Innovation Outlook project. According to Yaun ”traditionally companies have identified innovation with gadgets and gizmos but that thinking is being transformed.” The definition of innovation is being broadened -- it is becoming more open collaborative global and inter-disciplinary. ”The barriers to innovation and collaboration have come down dramatically ” Yaun says. This was the second in a series of interviews about themes to be featured at Supernova a conference Werbach organizes in collaboration with Wharton in San Francisco. See acast.com/privacy for privacy and opt-out information.