Knowledge@wharton

After saturating its target market of working class bargain-hunting consumers Wal-Mart is ratcheting up its low-price strategy to appeal to more upscale shoppers by expanding its merchandise lines to include organic foods better wines high-end consumer electronics and new fashion-oriented apparel. It’s an approach that carries some risk say Wharton faculty and analysts but that is dictated by intense competition and the lack of other opportunities for growth. See acast.com/privacy for privacy and opt-out information.