Knowledge@wharton

Music physical movement technology and being cool have long gone hand in hand. Now two iconic brands Apple Computer and Nike are collaborating on a new system of gizmos that take exercising and digital-music players to a new level. The Nike+iPod Sport Kit allows runners and walkers to listen to songs and to record store and share information (such as speed distance covered and calories burned) with others about their exercise sessions. The system also ”talks” to runners in real time providing information as they jog along. Members of Wharton’s marketing department say it’s a winning combination that will bolster each company’s image and open the door to other co-branding opportunities. But they disagree as to whether the joint effort will actually sell more iPods and Nike shoes. See acast.com/privacy for privacy and opt-out information.