Knowledge@wharton

On August 21 2006 Time Warner’s America Online revealed that it had released three months of search queries from 658 000 subscribers which contained enough data to possibly identify some of the users. The privacy breach underscored the perils of supposedly ”anonymous” Internet profiling. Yet a different type of anonymous Internet profiling is highlighted in a new research paper by Wharton professor Balaji Padmanabhan and Catherine Yang. See acast.com/privacy for privacy and opt-out information.