Knowledge@wharton

Coming Attraction: YouTube’s Business Model

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A deal between YouTube and Warner Music Group to share music videos and revenue could usher in an era where the interests of content copyright holders and freebie-loving consumers align. Or it could wind up being just another stab at a business model for YouTube. The outcome will be determined by how the revenue between copyright holders and distributors like YouTube gets shared say experts at Wharton. See acast.com/privacy for privacy and opt-out information.