Knowledge@wharton

Less than three years after emerging from nowhere the hot social networking website MySpace is on pace to be worth a whopping $15 billion in just three more years. Or is it? And is the much smaller Facebook really worth the $900 million or more Yahoo is reported to have offered for it? The problem say Wharton experts is a dearth of information -- including data on expected revenue generation and cost structure -- to plug into the standard valuation models. See acast.com/privacy for privacy and opt-out information.