Knowledge@wharton
Navigating the Labyrinth: Sales and Distribution in Today’s China
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:13:46
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Sinopse
Experts from Wharton and Boston Consulting Group say that firms should not underestimate the skills they will need to navigate the labyrinthine networks of state-owned distribution companies and small private wholesalers in China -- particularly as they try to expand outside the country’s largest 30 or 40 cities into its 500-plus other large markets. See acast.com/privacy for privacy and opt-out information.