Knowledge@wharton

Clear Channel Communications which owns more than 1 200 stations and is the nation’s largest radio company has begun selling five-second two-second and even one-second spots that they hope will appeal to cost-conscious marketers. But how much can an advertiser communicate in a five-second ”adlet” or a two- or one-second ”blink ” as these super-short ads are called? See acast.com/privacy for privacy and opt-out information.