Knowledge@wharton

To drive home the subject of his speech at the recent third annual Wharton Marketing conference Michael Polk president of Unilever United States flashed up a definition straight from the dictionary: ’Innovation: a new idea or method; a change in something established.’ Polk who manages such brands as Dove Axe Slim-Fast Country Crock Wishbone and Q-Tips said innovation not invention lies at the heart of successful marketing campaigns. See acast.com/privacy for privacy and opt-out information.