Knowledge@wharton

After conquering the advertising frontier in cyberspace Google Yahoo and eBay are now turning to traditional media for future growth by brokering ad sales for offline media like radio television and print. The Internet players’ foray into offline advertising could drive down rates but advertisers and media companies may not completely abandon the current system of relationship-based sales for Internet auctions according to Wharton faculty and industry executives. See acast.com/privacy for privacy and opt-out information.