Knowledge@wharton

”Black Friday” -- the day after Thanksgiving that signals the start of the holiday shopping season in the U.S. -- was particularly charged this year marked by midnight store openings and brawls over scarce sale items. Despite the hoopla retailers are expected to post only modest gains this month according to Wharton faculty and retail analysts. A key problem they note is that shoppers continue to procrastinate on holiday purchases despite highly visible early-season marketing promotions. The one area where sales are moving at a brisk pace: online retail. See acast.com/privacy for privacy and opt-out information.