Knowledge@wharton

Announcements at the Consumer Electronics Show and Apple’s MacWorld conference both held earlier this month heralded the arrival of a number of products at the center of technology convergence trends. Among the most eagerly awaited are Apple’s iPhone -- which brings together the capabilities of a cell phone and an iPod music player along with other features associated with personal computers -- and Apple TV which allows users to play the movies and TV shows they download from iTunes on their big-screen TVs. But are computer companies like Apple hitting the right notes? Wharton marketing professor Peter Fader spoke with Knowledge at Wharton about whether iPhone Apple TV and other products are delivering features that consumers really want or if this is simply technology in search of a market. See acast.com/privacy for privacy and opt-out information.