Knowledge@wharton

Trying to predict the next hit -- whether it’s an independent horror film a new recording group or a popular video game -- entails a high amount of risk in an industry that has been turned upside down by the Internet and the reconfiguration of longstanding distribution channels according to panelists at the recent 2007 Wharton Economic Summit. For that reason they noted many of the most successful equity players in Hollywood tend to look for broad-based venues -- a comprehensive film library vs. one director’s avant-garde film for example -- as the best investment vehicles for an industry in transition. See acast.com/privacy for privacy and opt-out information.