Knowledge@wharton

Shantanu Narayen on Adobe’s Future Direction: Product Strategy for the Next Generation of the Web

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A key element of what has been called ”web 2.0” -- along with ideas such as user-generated content and social networks -- is the concept of ”rich Internet applications ” which use the web as a platform for innovative types of online experiences. A new generation of Internet-connected applications is beginning to emerge led by such companies as Adobe Systems. Knowledge at Wharton recently interviewed Adobe president and COO Shantanu Narayen about the company’s latest product introductions. In the second part of this interview published in India Knowledge at Wharton Narayen talks about the key role that India will play in the company’s global growth strategy. See acast.com/privacy for privacy and opt-out information.