Knowledge@wharton

Just a decade ago a company called Baby Einstein helped launch a new line of educational videos and toys that many parents believed would put their toddlers in the fast lane to success. The company was soon joined by others that promoted educational and entertainment products for babies and the under-three-year-old set including The Baby Prodigy Company and Brainy Baby. But recently some child advocacy groups -- and the author of a new book -- are warning parents to rethink the products and the messages behind these campaigns. See acast.com/privacy for privacy and opt-out information.