Knowledge@wharton

Producing a feature-length motion picture is a daunting task especially if you do it without the support of a major studio using money you have raised yourself. But according to independent filmmaker Lance Weiler ”the real struggle” comes after the film is completed. Distributing a theatrical feature -- and doing so profitably -- poses an even greater challenge. As Weiler noted during a recent interview with Knowledge at Wharton ”making the film is easy in comparison.” Yet Weiler believes he has a solution. By expanding the movie into an interactive theatrical event Weiler has carved out a niche that he believes offers an economically viable model for independent cinema. See acast.com/privacy for privacy and opt-out information.