Knowledge@wharton

On October 4 Microsoft launched HealthVault a free web-based service that allows users to store their medical records online and eventually share them with doctors. On October 17 an executive at Google noted the company’s interest in health information services. And on November 19 23andMe announced a program that will allow consumers to pay $999 for the privilege of exploring their own genomes. These efforts could give patients more control over their medical records and let them share information with doctors nutritionists or athletic trainers among others. But the concept also faces serious hurdles such as privacy concerns the absence of an accepted standard for sharing medical information and a health care industry that is reluctant to change according to experts in the field. See acast.com/privacy for privacy and opt-out information.