Knowledge@wharton

The January 3 Iowa caucuses and the January 8 New Hampshire primary showcased the 2008 presidential campaign’s ongoing political dogfight as candidates battled for their parties’ nominations. Under the surface however the scrum represents a tipping point in the use of the Internet as a campaign tool say experts at Wharton. In many respects the 2008 race resembles any sophisticated Internet marketing campaign that lets consumers swap information connect with friends and perhaps make a purchase -- or in this case a donation. Indeed selling a candidate may not be much different than selling any other high-end item although possibly less effective. See acast.com/privacy for privacy and opt-out information.