Knowledge@wharton

What if you visited an investment site and found advertising messages suggesting therapies for your recently diagnosed heart condition? Chances are you would experience what Fran Maier executive director of TrustE a nonprofit advocate of online privacy calls the ”creepiness factor.” Maier and several others discussed the challenges of maintaining online privacy -- amid rising Internet use and plummeting costs of data storage and tracking -- at the recent Supernova conference in San Francisco. See acast.com/privacy for privacy and opt-out information.