Knowledge@wharton

Companies spend too much time worrying about the burdens brought by global warming -- the possibility of carbon taxes and greater regulation of emissions -- and ignoring the potential commercial upside according to participants in a recent Wharton conference titled ”Winners and Losers in Green Technologies ” sponsored by the William and Phyllis Mack Center for Technological Innovation. To showcase a proactive approach to the issue two companies -- DuPont and NetJets -- shared their tales of ”going green.” See acast.com/privacy for privacy and opt-out information.