Knowledge@wharton

Gasoline at more than $4 a gallon has proved to be the price point at which U.S. consumers make big changes in their driving habits. With SUVs and pickups suddenly out of favor in the world’s biggest automobile market Asian manufacturers who invested heavily in fuel-saving technologies -- and European car makers who sell to markets where expensive gas is nothing new -- are better positioned to meet new consumer demands. Just how dire is the situation for U.S. auto manufacturers and is there any relief in sight? See acast.com/privacy for privacy and opt-out information.