Knowledge@wharton

While discussion at the recent Erin Anderson B2B Research Conference at Wharton focused on cutting-edge research in the field of business-to-business relationships participants also acknowledged the impact on marketers of the ongoing financial meltdown. Along those lines three university professors and a moderator took part in a panel that analyzed the effect of the economic downturn on the B2B global marketplace. The Conference sponsored by the Wharton INSEAD Alliance was held in honor of Erin Anderson a marketing professor at Wharton from 1981 to 1994 and at INSEAD from 1994 until her death in 2007. See acast.com/privacy for privacy and opt-out information.