Knowledge@wharton

For decades sports have existed in a protective bubble. Even in recessions fans could be counted on to keep buying tickets to games and keep beefing up the huge television audiences that draw top dollar from advertisers. But the current recession seems to be bursting the bubble. Says Wharton professor Eric Bradlow: ”Advertising revenue is down. Corporate boxes and corporate sponsorships are going to be down. There’s no question the [financial crisis] is going to affect the economics of the sports industry.” See acast.com/privacy for privacy and opt-out information.