Knowledge@wharton

From a childhood spent exploring the woods near his home to a career spent protecting habitats in the far corners of the earth Carter Roberts -- president and CEO of the non-profit World Wildlife Fund -- has fostered a connection to the natural world. His job is as diverse as the ecosystems he visits. One day he may be negotiating with the president of a corporation and the next he is sitting on a dirt floor talking with villagers about the importance of saving tigers.He spoke with Knowledge at Wharton about his passion for nature why companies should care about preserving natural resources and the value of story-telling. See acast.com/privacy for privacy and opt-out information.