Knowledge@wharton

The Shopper of Tomorrow: Trading Down

Informações:

Sinopse

Attention Shoppers: We no longer have the following items -- ”a sense of entitlement ” ”conspicuous consumption” and ”a golden period of luxury.” At least that is the word from Wharton faculty and other experts who point to a new logic that is defining not just what U.S. consumers buy but how they view the shopping experience. See acast.com/privacy for privacy and opt-out information.