Knowledge@wharton

Early reports show that Microsoft’s new search engine Bing has managed to draw more users than its predecessor Live Search. According to Wharton faculty however  while Microsoft’s campaign to promote Bing has been successful so far it is unclear whether its well-funded effort will make significant inroads in a market dominated by Google. On the other hand they believe the campaign helped pressure Yahoo into an important partnership agreement after months of fitful negotiations. See acast.com/privacy for privacy and opt-out information.