Knowledge@wharton

Philadelphia-based Comcast the largest cable company in the U.S. has made a bid to merge its operations with NBC Universal -- home to the NBC television network Universal Studios and popular cable channels including Bravo USA CNBC and MSNBC. If the deal goes through it would create a programming giant allowing Comcast to produce and distribute content throughout its cable networks and on web sites such as Hulu which is partially owned by NBC Universal. Steve Ennen managing director of the Wharton Interactive Media Initiative spoke with Wharton marketing professor Pete Fader and Ken Shropshire professor of legal studies and business ethics about what the deal could mean for content distribution and for consumers. See acast.com/privacy for privacy and opt-out information.