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Roger Farah’s Strategy for Polo Ralph Lauren: Weaving ’Left Brain’ Discipline with ’Right Brain’ Creativity
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:10:40
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Sinopse
The recession and pullback by American consumers have dealt serious blows to the retailing landscape. Yet while some big names have gone under Polo Ralph Lauren has emerged relatively unscathed from the wreckage according to company president and chief operating officer Roger Farah who recently spoke on campus during the University of Pennsylvania’s Fashion Week an event co-sponsored by Wharton. He attributes the company’s revival and continued growth -- which includes a major push into the Asia-Pacific region -- to a combination of ”left brain” discipline and ”right brain” creativity. See acast.com/privacy for privacy and opt-out information.