Knowledge@wharton

A decade after pets.com and a string of other early Internet specialty retailers collapsed a new wave of start-ups -- enabled by the power of cloud computing advanced delivery systems and deep social relationships with customers -- is shaping e-commerce. From diapers and eyeglasses to pool tables and yes pet products entrepreneurs are developing specialty businesses to compete alongside one-stop shopping giants like Amazon.com and Walmart.com. See acast.com/privacy for privacy and opt-out information.