Knowledge@wharton

At the core of the new trend of ”collaborative consumption” is the idea that technologies like the Internet and smartphones can help consumers monetize assets that they own -- their home or car for example -- in ways that were previously difficult or downright impossible. But as these services grow in popularity they face challenges not the least of which is the ability to ensure the safety and security of the assets that consumers are renting out. See acast.com/privacy for privacy and opt-out information.