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Social TV: People Are Talking -- How Marketers Should Listen

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Sinopse

Television networks and advertisers alike are using social media to build buzz about programs and products -- but are their efforts really resulting in increased sales or higher ratings? Wharton professor Shawndra Hill is taking to Twitter and the airwaves in an effort to figure out how marketers should best employ user-generated content in trying to get consumers to pay attention to their products or to make solid recommendations to existing fans. (Video with transcript) See acast.com/privacy for privacy and opt-out information.