Knowledge@wharton

Africa is the next frontier for global business presenting a rare growth opportunity in a stagnant world. But navigating this complex continent with more than 1 billion people can be exceedingly difficult and many businesses have failed to make a lasting impression in the region. Kenyan business tycoon Manu Chandaria chairman and CEO of the multi-billion dollar privately held Comcraft Group explains in an interview with Knowledge at Wharton how he mastered the African market and how others can follow his lead. (Video with transcript) See acast.com/privacy for privacy and opt-out information.