Knowledge@wharton

In their ebook The Social Entrepreneur’s Playbook Ian C. MacMillan a Wharton management professor and James Thompson director of the Wharton Social Enterprise Program offer specific suggestions to strengthen the effectiveness of social enterprises. In the second of a two-part interview the authors discuss how two African social enterprises -- one in the chicken feeds business and the other in the sanitation industry -- used a five-step process to maximize the social and business impact of their operations. (Video with transcript) See acast.com/privacy for privacy and opt-out information.