Knowledge@wharton

How did IBM General Electric and other companies become growth leaders? Why is it that some companies lag behind -- and stay behind? Those are the questions that Wharton marketing professor George S. Day asks and answers in his book Innovation Prowess: Leadership Strategies for Accelerating Growth. Recently Day spoke with David Heckman practice leader senior management at the Wharton School’s Aresty Institute of Executive Education about why innovation prowess is the key to growth leadership. (Video with transcript) See acast.com/privacy for privacy and opt-out information.