Knowledge@wharton
How Data Mining Can Help Advertisers Hit Their Targets
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:16:49
- Mais informações
Informações:
Sinopse
New research from Wharton senior fellow Shawndra Hill looks at how “second screening” impacts consumers’ responses to TV ads. See acast.com/privacy for privacy and opt-out information.
