Knowledge@wharton
The Smartphone as Security Blanket: What It Means for Marketers
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:06:33
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Sinopse
New Wharton research finds that smartphone use actually provides some emotional benefits for stressed-out adults and that in turn has implications for marketers trying to reach an on-the-go audience. See acast.com/privacy for privacy and opt-out information.