Knowledge@wharton
Is an Apology an Effective Marketing Campaign?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:23:44
- Mais informações
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Sinopse
Brands including Facebook Wells Fargo and Uber have unveiled ad campaigns focused on making amends for recent misdeeds. But is it the right move? See acast.com/privacy for privacy and opt-out information.
