Knowledge@wharton
Marketing to Digital Natives: How Brand Loyalty Is Changing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:02
- Mais informações
Informações:
Sinopse
Old-fashioned brand loyalty no longer leads directly to customer retention. So how can legacy brands appeal to a new generation that is just a click away from millions of products? See acast.com/privacy for privacy and opt-out information.