Nobraking

Our latest podcast guest is Hugo Eccles the Co-founder of Untitled Motorcycles, a company based in San Francisco and London that designs and builds custom motorcycles. Aside from being a motorcycle builder, Eccles is also a professor of industrial design at California College of the Arts (CCA). Eccles graduated from the Royal College of Art in London before starting work at IDEO. He emigrated to the US in 2003 to become global director of product design at Fitch, winning numerous awards including an IDEA Gold. From there, he went on to head the Arnell Group Innovation Lab in New York. In 2010, he returned to the UK to work with Sir Terence Conran as MD of Studio Conran, and later to serve as creative director at Native Design.His background in industrial design clearly has an influence on his motorcycle designs. Eccles’ most recent build is the ZERO XP, an experimental electric motorcycle that explores the future of motorcycles by taking a first-principles design approach.