Badass Direct Sales Mastery

About Kim Speed: She is a brand visibility expert, a speaker, a trainer, a recipient of the 2019 Most Influential Business Woman in Brand Development. She’s also an Amazon best-selling author of “Branding on a Shoestring: How to Re-Create Your Small Business Identity and Increase Sales Results in 83 Days or Less”. In this episode, Jennie and Kim discuss:The difference between brand and brandingKnowing who you serve Creating your own one-liner Communicate your difference Key Takeaways:A brand is what you stand for, your belief, your values, and your reputation. Branding is how you communicate that reputation, be it through your logo, your font, your colors and the like. You’re not gonna sell to everyone. Take some time to identify and define who it is you want to serve and communicate that inwardly and outwardly. Create your own one-liner when someone asks you what you do. Talk about your ideal client, what you do for the people you serve, and how they benefit from your business. Don’t kill the conversation by